Archive for: May, 2023

5 Reasons Why You Should Start Marketing Your Business With

May 27 2023 Published by admin under Uncategorized

As a Local Business Owner, Marketing is the key to your success and Every Door Direct Mail is a cost-effective solution for satisfying your local market’s wants and needs. Today I am going to share with you 5 reasons why you should implement a simple EDDM program to grow your business and bring in new customers.

1 – Save Money

Current saturation mail rates apply for EDDM. It costs $0.90 per piece to mail standard 1st class flats, $0.45 for standard 1st class letters and $0.32 for standard first class postcards, but with Every Door Direct Mail, it costs only $0.145.

2 – Make Money

In a study conducted by Forrester Research, it stated that, “direct mail directly influenced the purchase of an item or a service more than any other channel,” and that, “76% of consumers are directly influenced to purchase an item as a result of a direct mail piece.

3 – No Mailing List Needed

With traditional direct mail, you would need to purchase a mailing list and address each piece with the resident’s name and address, but with Every Door Direct Mail, you don’t need to purchase a list or identify the name of the resident you’re mailing to.

4 – Potential Customers Receive Your Message

Using these Flats or “over-sized postcards” as some people like to call them, allows for your mail to stand out amongst the other pieces your potential customers receive. Another benefit is that the person receiving your message does not have to open an envelope to get it.

5 – Minimal Competition

Because of the slow economy, businesses are cutting back on their spending and most are cutting back in the area they should never cut… their marketing. Every Door Direct Mail gives you the unfair advantage over your competitors.

In the April 2010 BizReport it was stated that, “The average consumer spends 85% of their disposable income within 5 miles of their home.” – Which means your best customers could be right around the corner.

Understand this, you can target prospective customers in your local market without a mailing list and once you have your program in place and you’re ready to expand, it works automatically to bring in new business.

To get the most from your EDDM program you must develop a compelling offer. You can learn how to do this by reading my article on compelling offers.

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Is Going Direct Really Cheaper Than A Broker Or Price Comparison For Small Business Insurance?

May 26 2023 Published by admin under Uncategorized

The UK media is currently awash with advertising slogans from direct commercial insurance companies targeting small business owners in an attempt to make them switch their provider of business insurance.

‘Get 12 months cover for the price of ten’ and ‘You won’t find us on price comparison websites’ are typical of the slogans emanating from these companies, in a language more akin to the selling of car insurance than the traditional professional and almost stoic approach to the selling of business insurance cover.

In the current recession, price has become the determining factor in winning the war of market share for all goods and services and insurance is no exception. Prudent small businessmen and women are looking to cut costs in all areas of their business and the large direct insurance companies are well aware of this.

The large insurers are also aware that the UK market has over five million small businesses of which a fifth are sole traders, self-employed and people working from home, many of whom are familiar with purchasing their personal insurance direct with the provider, either by phone or on the Internet.

There are three types of provider in the current market for business insurance in the UK.

Intermediaries such as insurance brokers and agents, price comparison sites and direct commercial and business insurers.

Each has their own advantage and disadvantages, however whether one distribution channel is cheaper than another is often a subjective view from a particular trade, or dependent upon factors many of which cannot be quantified in price.

Direct Insurance companies claim to be able to offer cheaper polices because the cut out the costs of the middleman. It is certainly true that direct insurers do not have to pay an intermediary for the cost of the lead or introduction, however it is questionable whether this cost saving is actually reflected in the prices offered to the public.

Certainly there are economies of scale to be made by centralising the life-cycle of a policy from sales point to claim and renewal, however all those functions that are performed by an intermediary still have to be carried out in-house by the direct company and these have a cost.

Many large composite insurers often have distinct direct divisions with their own target market and premium rates. The same company may also have a broker or intermediary division or channel.

It is quite often the case that a large broker with a large book of business of, for example, small builders liability, will receive much more preferential rates then the same companies direct channel, because that insurance company wishes to retain that brokers clients.

Commercial Insurance brokers then are often able to offer preferential rates because they have more flexible schemes and arrangements than the direct channel.

One of the main benefits of using an insurance broker or intermediary in purchasing commercial insurance for small business, cannot be quantified in price and is worth the commission or fee that they may charge. That is advice, market and product information and knowledge, access to various markets such as Lloyds and some human help if the worst happens to a business and a claim is needed.

A commercial or business insurance broker is often able to negotiate far better claims settlements than if an individual were to deal direct with the insurer. The main reason for this is once again the insurer wishes to retain that brokers share of the total risk pool and will often pay out to a broker on an ex-gratia basis. This cost of this service is not quantifiable at the quote stage where small business cover may well just be valued for the price paid or the covers bought.

The third major way in which small business owners can purchase cover is by visiting a price comparison website. All the major UK comparison sites have recently begun to offer online cover aimed particularly at the small business sector, with under 50 employees. This is in direct competition with the direct insurers for television and media advertising space, aimed in particular at self-employed tradesmen and women who require business liability insurance and perhaps commercial van cover.

The comparison price proposition is that they can compare the market or at least a small section of it, to find the cheapest business insurance. They often do not provide any assistance in the purchasing decision-making process and the reality often is, that the cheapest commercial and small business insurance can be found in one of the other distribution channels.

It is therefore important that a small businessman shops around and takes some time to compare offerings including premiums, covers and services from all three sales channels. Prices tend to vary immensely by trade across the direct, broker and comparison markets and often it is a case of finding the provider or supplier who is the industry leader for a particular business type or trade in order to make large savings.

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Create a MLM Marketing Funnel

May 25 2023 Published by admin under Uncategorized

I hope you realize that by now the people who understand how to use technology are going to be wealthiest people in the future. Network marketers also realize that creating your own endless supply of fresh prospects for your business is like having a stream of gold flowing through the middle of your house.

To complete the MLM marketing puzzle you need to learn how to create a marketing system that will funnel all your prospects for you even while you sleep. These days I couldn’t imagine doing network marketing without it.

Your marketing system should educate your prospects automatically so you don’t have to manually keep sending people the same information. Your marketing system will send them the presentations, the overviews and any additional information you want to expose your prospects to.

And please for heaven’s sake, do not send your prospects to your companies website to get information. It will not help you any. Let me explain.

1- Your companies website does not brand you as a leader in your prospect’s eyes. To them, you are just like everybody else.

2- You do not control the information they get once they input their email and other information. You have to control the information you send to your prospects.

Believe me when I say this, people are sick and tired of business opportunity, commercials and any sales ads. They are getting pitched by 10 million people a day.

Your company website dishes out that boring, un-emotional “financial history”, “we have great products”, and “right market trends”. They do it every time and to be honest it’s junk, because that’s not what people are looking for.

You have to stand out from the crowd who pitches everyone on their business opportunity. People do not join companies. They join people.

There are only two reasons why someone will join your business.

1- They see you as a leader that will add some type of value to their lives and joining your team will benefit them in some way. They want you guidance, your value, and think you will be able to help them achieve their goals.

2- Or have a marketing system out this world that closes prospects all day long and makes money day in and day out.

That is only the start and the idea of a marketing system, I took me well over a year to understand how one works and finally master it.

That’s 100′s of ebooks and of course I had to read to get just this idea down.

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Why You Need a Marketing Support Group

May 24 2023 Published by admin under Uncategorized

You should create your own marketing support network when you are doing direct or network marketing. There are a few reasons I see for this.

1) To have a running buddy. Someone to help keep you in check to make sure you’re staying on top of your game and doing what you need to do. Someone to give you that little nudge when you need it. I know how it gets frustrating at times and it helps with a little word of encouragement or that zinger of reality to just do it and stop avoiding certain projects.

2) To be able to collaborate with others doing similar things, get ideas for what is and what is not working. If you are stuck on a project or idea, it often helps to have a fresh perspective. The ability to get together and bounce ideas around, brainstorm if you will. Some of the greatest ideas have come out of such communication.

3) A reminder that you are not alone. There are many people out there doing the same thing as you, and going through or have been through the same problems you’re facing. This can be a way for motivation or maybe they can offer their solution as well.

4) Utilize these connections for cross promotions. Personally I would just stay honest. If what they have produced is good and you believe or agree with it, pass it along or leave a comment. Your support group will do the same. This will help not only your business but your mindset in moving forward with all the positive and constructive feedback.

People coming together to help each other is a great power, you never know how much something like this could be mutually beneficial. It might also be a good way to prove yourself a leader and develop a few new leads.

You can find people that are doing the same business that you are, fellow team mates, or marketers in other systems, or even other entrepreneurs in what you might think is an unrelated business. You would be surprised sometimes that even though the business might seem totally unrelated, but it’s marketing and how to get the word out that is the glue to bring everyone together on common ground. I was surprised myself lately when I found that a tourism agency was doing much the same marketing techniques that I was already utilizing or looking into. I was able to give them a few ideas and learned a few things myself.

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Contractor Marketing: What Is the Easiest Way to Deliver Flyers to Homes?

May 22 2023 Published by admin under Uncategorized

If you are a contractor, you definitely know the importance of advertising as it relates to the success of your business. A quality flyer or postcard, especially one loaded with coupons, can generate a huge response from local area homeowners when designed properly.However, advertising your offers to right homeowners, at the right time is the name of the game. You must consistently reach out to potential customers with direct mail and split test various offers to make a science out of your marketing efforts. The goal is to determine which offer produce the best response rates and then continuously improve those offers while simultaneously generating cash flow. If that sounds like a big hassle, think again. With modern technologies, and online home targeting tools, it can take as little as 5 minutes to order a turnkey direct mail campaign for your area.There are so many marketing strategies available today that it can be an overwhelming process. You can use billboards, magazines, shared mail, local newspapers, radio, television, flyers, coupons, websites, and many others, but how do you know which format generates the best response? It’s simple, look at which strategy is the most “invasive” and most cost-effective. The answer for contractors is direct mail.Advertising through flyers and coupons are the best ways to reach your target homeowner audience. When your huge full-color flyers are in the mailbox (without other advertisers) your offers will be seen. You “force” the homeowner to decide instantly, “do I need this service or not?” All it takes are a few “yes” responses to make the direct mail campaign well worth your effort. Most contractors have average jobs costing thousands of dollars, so even low response rates will make your campaign profitable, very quickly.All you have to do is hire professionals to design and print the flyers and help you target the delivery areas. Adding photos adds to your professionalism and lends credibility to your business. Including “before and after” photos of recent work have a very positive impact on your response rates. Additionally, photos provide your target audience with an instant snapshot of the services that you offer at a quick glance. You must remember that pictures sometimes convey a better message than words can. Always use professional-grade photography in all of your advertisements.When it comes to contractor marketing, designing, printing, and distributing your flyers via Every Door Direct Mail (from the United States Postal Service) is your best option.Good luck and happy marketing!

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Attract More Customers With Postcard Marketing

May 22 2023 Published by admin under Uncategorized

Postcard marketing, exclusively, can grow your customer base for your business or professional practice. Consistent postcard mailings will give you the greatest results. Repetition is key to your postcard marketing success. A monthly direct mail postcard marketing campaign will cost approximately six dollars per name per year – a very cost effective way to build your business.

“Consider the Midwest School of Music, in Indianapolis, IN. When the owner returned to teaching piano, she used a postcard campaign to get her business started. In a month she had 40 students and hired another teacher. Now a few years later she has 32 employees and has opened a Chicago branch. Aside from a Yellow Pages listing, postcards are her only means of marketing. She tried others, but stopped them all because postcards proved most effective.” *

Postcards are effective because of these four reasons:

Generates Interest – The purpose of a postcard is to generate enough interest so that the recipient responds. Relay one message, even if you have many services to offer. Make the message intriguing so the recipient wants more information. Provide them with resources to get more information with a phone number, web site, and even an email address if they have a question.

Mini Billboard – Postcards are easy for your recipient to keep. If your message is important to them they will keep the postcard on their refrigerator or bulletin board, in their purse or planner, or anywhere that will remind them of the relevant message you sent them.

Timely Message – Messages about current issues are reinforced by other outside sources. Use this opportunity to communicate how working with you will resolve that issue for the recipient. An example would be the price of gas going up. Your insulation business can put a damper on rising heating costs during your ‘Get Ready For Winter’ sale.

Multifaceted – Use your postcard as a coupon, gift certificate, or event ticket. Ask people to present the card to claim an offer. This will generate traffic to your office, web site, trade show booth, etc. It can also be sent to current customers to give to others. When that referred person becomes a new customer, they present the postcard to you and you send out your appreciation gift to your customer.

Postcard marketing is the favored marketing medium for many businesses and professional service providers because it effectively grows their customer base. Real estate companies let you know which houses are for sale or have been sold in your neighborhood. A local dentist would like you as a patient so they offer you reduced rates. The neighborhood restaurant wants your business so they offer you a two for the price of one dinner special on certain nights. Postcard marketing is a simple and inexpensive way of communicating that creates results.


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The Definition of Direct Marketing

May 21 2023 Published by admin under Uncategorized

There are a lot of forms out there today, and it can be confusing to know what all the different terms mean, however one of the most popular forms of marketing today is known as “Direct Marketing”. The definition is pretty simple, it is marketing that is done directly to the consumer without the use of traditional media, such as print or television advertisements. There are a lot of different examples of it, each with their own strengths and weaknesses.One of the most common examples of direct marketing is through the use of email marketing. There are two main ways to do this, what is known as “Opt-in” marketing and what is commonly referred to as “spam” email. With opt-in emails, people are willingly giving you their emails in exchange for information on new products and sales.You can collect these emails usually cheaply, by simply asking consumers to sign up for them. Sometimes offering a discount may also help increase your rate of sign-ups. Spam email also can be effective, but only if you have a product that has a wide appeal, as the conversion rates are generally well below.01%, however if you shoot out enough emails you could still turn a profit with the right product.Emails are just one form of direct marketing, with careful look at the definition, direct marketing takes many forms, door to door or telemarketing for example. Adding in that human element of personal sales may increase your cost, but you may find that it also increases your sales rates.Anyway you tackle it, direct marketing is the perfect vehicle for a small business to get the word out about their business. For more information on direct mail check out offline arbitrage.

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The Newest Network Marketing Business Opportunity May Just Be the Best One Yet

May 19 2023 Published by admin under Uncategorized

For many network marketers, both past and present, there is often the feeling that something new and better may eventually come rounding the block just when you weren’t looking. Well, something new and exciting has made the turn and is heading your way if you take a moment to notice. T-Mobile, Sprint and a company called Liberty International have recently teamed up to create one of the most innovative new businesses in e network marketing field in years. The cell phone industry has been closed to the home based business crowd and any entrepreneur other than the traditional wireless retail store owner. All that has changed, however, with the introduction of this imaginative concept.This is how it works: When you sign up for one of the above mentioned companies’ wireless service plans, and refer three people to the same plan, your cell phone bill for free. This makes you eligible to start your own business and earn commissions on the gadgets, phones and service plans from the customers that you sign up in your business.The cell phone industry is one of the fastest growing markets in the world today. According to, the sales from cell phones alone last year reached over $65 billion dollars in revenue–and this doesn’t even include the gross receipts from the purchases of wireless service plans. So, if you are a current network marketer or had once been, maybe it’s time to take a look in a new market direction and get on board a wave that is growing more powerful each day.

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The Growing Value of Mobile Marketing for Tourism, Or How to Lure Hungry Travelers That Love to Shop

May 16 2023 Published by admin under Uncategorized

“Esta com fome? Como cerca de sushi? Google ‘melhor sushi em Miami Beach’ em seu telephone.” Imagine a Brazilian couple on vacation in South Beach. They spent some time at the beach, walked around town, bought some souvenirs, and now they are getting hungry. They’re sick of the expensive tourist traps and want to find a good place to eat at a good value. At home, when they want to discover a new restaurant they Google their search term, do a little research, and go out to try something new. They’ve brought their smart phone on vacation with them and it has proven to be an invaluable tool in a foreign city – pointing out good deals, giving restaurant reviews, showing maps, and sending photos.So the question is, “How many local merchants are marketing directly to them with mobile ads?” Definitely not enough. And, if those merchants are located in prime destinations – Miami, New York, L.A. – for American and international travelers then the effectiveness of the ads could be fantastic, but if they aren’t using these tools the lost opportunity costs are also high. Mobile marketing has already caught on with Europeans, and based on my interactions with tourists, I notice that wealthy travelers from South America always bring their Blackberry or iPhone on trips and see it as an important status symbol.There are around 5 billion cell phone users vs. only 1.8 billion internet users, both huge numbers, thus the potential lies with the mobile internet. Although there are only 51 million smart phone users, this is where resources should be focused because the phones offer the best user experience and the ads will be seen by the wealthiest mobile phone users. Take into consideration that smartphone sales will surpass worldwide PC sales by the end of 2011, according to RBC, and it looks like now is the time to start using mobile marketing ads to reach people wherever they may be.What if someone told you what the internet would be like a year before it got big? Do you think you’d be more successful now? Well, the opportunities with the mobile web could be bigger! The current web gives us immediate gratification, but we have to have a computer and an internet connection. The new mobile web comes to us wirelessly, into our hands through smart phones and mobile devices that are geographically positioned to where we are now. What if you could sell what people want right now, where they are at this moment? Mobile ads provide this functionality, and at a low price.Print media is still expensive, not measurable enough, and not profitable enough. Too many small local businesses never even took full advantage of using the internet to connect with customers, but if there was a steady stream of tourists it often didn’t matter. But now with more competition and less people traveling, it is wise to stop spending money on print ads and flyers that visitors never see or just throw away and pay pennies a click to reach them on the smart phones they won’t leave home without.Small businesses in touristic areas can even reach people before they leave home. For example, a boutique hotel in Miami Beach could run ads on smart phones just for people in New York City that say “Coming to Miami this winter?” It could be released the coldest day of January and offer a free visitors’ guide to South Beach in exchange for their email. This costs $.05 a click and now the hotel has the freezing traveler’s email address to which they can send the free guide and a special offer to visit the hotel as soon as possible!There are many ways to get creative with mobile phone advertising and offering coupons is one of the smartest ways to reach out to new customers and earn their loyalty. The applications for tourism focused coupons are tremendous, for example, many people from South America go to the U.S. to shop for electronics and luxury goods that are very expensive back home. A women’s boutique at a mall could send out coupons via their mobile ads and partner with a tour van operator to take people to the shop. For restaurants in competitive areas a mobile coupon for a couple of free beers could go along way and the competition will never even know how it is being done since the offer arrived personally, straight to the end user’s phone and not via flyers that litter the street.Furthermore, since Social Networking tops U.S. mobile app downloads and 50% of all social media interaction occurs on cell phones, using mobile ads to promote a business’ Facebook page is smart too. Detailed information, tourist guides, coupons, and reviews can be found on their Facebook site and there is less need to establish an expensive website. Now the business is motivated to treat the tourist very well, maintain contact, stimulate positive reviews, make more friends, and stay in touch so the visitor comes back the following year.In conclusion, local businesses in tourist driven areas can use mobile marketing at a low price to directly reach potential visitors and bypass the myriad travel sites that take commissions. They can easily provide value and earn the loyalty of their guests before they even meet, and then once the traveler is impressed the relationship can blossom via social media. The potential to get creative with this is great because this method is in its infancy and whoever gets in now is going to do very well. You can see a great example of using Facebook to stay in touch with past guests, and promote a small hotel and vacation rental in Santa Teresa Costa Rica by clicking the link.

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Seasonal Trading the Forex Market

May 15 2023 Published by admin under Uncategorized

Seasonal correlations in the currency markets may provide clues as to market direction. Seasonal trading has been a fundamental resource for commodity traders. Seasonal conditions have a major impact on commodity pricing. This type of trading also applies to the foreign exchange market.Seasonal trends in the currency pairs are created by repetitive economic conditions of the various countries. These trends can be charted over a decade to provide the trader a directional bias at certain times of the year. Of course, timing is everything. Forex volatility can be the worst enemy of the seasonal trader.Central banks and other mammoth traders are well aware of these seasonal trends. They will do everything in their power to shake you out of a good trade. A seasonal trade may require deep pockets to withstand reversals and drawdowns along the way. Many traders may want to avoid seasonal trading altogether.The best defense a trader can develop is to trade with the trend on pullbacks. If a trend has been detected over a period of 10 years or more, the chances are pretty good it will happen again. Seasonal trading can put the odds in your favor, and that is what trading is all about.The big boys have deep pockets and can force market direction. Even the best of traders can only withstand a certain amount of loss before throwing in the towel. In relentless pursuit of capital gain, the big traders are willing to go the distance to wipe out as many traders as possible.A recent seasonal decline in the EUR/USD came to my attention. Economic conditions in Europe were rather bleak. This trade seemed like a no brainer. I entered the trade with confidence in my assessment. Fortunately, I rarely trade without some kind of stop loss in place. As it turns out, the big boys reversed the market for no apparent reason than to relieve me of my capital assets.I am quite sure they are out to get me. They are more than likely out to get you too. So, what are we going to do about it? If you figure something out, please let me know.

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