As a Local Business Owner, Marketing is the key to your success and Every Door Direct Mail is a cost-effective solution for satisfying your local market’s wants and needs. Today I am going to share with you 5 reasons why you should implement a simple EDDM program to grow your business and bring in new customers.
1 – Save Money
Current saturation mail rates apply for EDDM. It costs $0.90 per piece to mail standard 1st class flats, $0.45 for standard 1st class letters and $0.32 for standard first class postcards, but with Every Door Direct Mail, it costs only $0.145.
2 – Make Money
In a study conducted by Forrester Research, it stated that, “direct mail directly influenced the purchase of an item or a service more than any other channel,” and that, “76% of consumers are directly influenced to purchase an item as a result of a direct mail piece.
3 – No Mailing List Needed
With traditional direct mail, you would need to purchase a mailing list and address each piece with the resident’s name and address, but with Every Door Direct Mail, you don’t need to purchase a list or identify the name of the resident you’re mailing to.
4 – Potential Customers Receive Your Message
Using these Flats or “over-sized postcards” as some people like to call them, allows for your mail to stand out amongst the other pieces your potential customers receive. Another benefit is that the person receiving your message does not have to open an envelope to get it.
5 – Minimal Competition
Because of the slow economy, businesses are cutting back on their spending and most are cutting back in the area they should never cut… their marketing. Every Door Direct Mail gives you the unfair advantage over your competitors.
In the April 2010 BizReport it was stated that, “The average consumer spends 85% of their disposable income within 5 miles of their home.” – Which means your best customers could be right around the corner.
Understand this, you can target prospective customers in your local market without a mailing list and once you have your program in place and you’re ready to expand, it works automatically to bring in new business.
To get the most from your EDDM program you must develop a compelling offer. You can learn how to do this by reading my article on compelling offers.