In any Internet marketing strategy you want more business, more customers and increased profits, but you may be confused about where should you advertise on-line?
In my experience, there are generally some good ways and some bad ways to advertise on-line. However, I must stress however that whether my guideline applies to you is dependent upon your overall Internet market strategy and target audience. In addition, you must test and track your results. And tracking results on-line is what the Internet is good at, so take full advantage of all the tracking methods which are freely available.
The main key, which I cannot emphasize strongly enough, is to write down your target metric(s) and then test, track and modify/delete your campaign accordingly. Remember the power of the Internet is that you can track virtually everything!
Worst Places to advertise
Scam agencies who use SPAM listings offering to send emails (solo or sponsored ads) to thousands or millions of addresses.
Inappropriate websites (sex, racist, or offensive) or low quality business directories who most likely charge the highest fee that they can get away with.
Yellow pages, local paper websites or any old print editions that have gone on-line – Nearly all of these old media models have tried to duplicate their print editions on-line without success.
Banner ads charged on CPM where your ad appears below the fold – In such places, impressions on your ad are counted but most likely your target audience will never scroll down to see your ad.
Best Places to Advertise Online
Specific well researched websites covering your target audience. You can approach them directly or use Google Content Network by specifying certain sites.
High quality paid or free directories.
Google Business Maps.
Google PPC – AdWords. But make sure you set up two different campaigns for the search or content network.
FaceBook advertising using a trusted network of Fan club or paid ads on Facebook.
Solo or sponsored ads using other people’s email lists.
Yahoo or Microsoft Search networks.
Google’s Gmail network – This is where your ad will show up when people type in your keyword in the email accounts.
Social networking bookmark sites.
Specific forums related to your industry.