Is small business web marketing something you have thought about, but just never really got around to taking time to understand… you realise that you’re leaving a lot of money on the table by not marketing your website correctly… but you just don’t know how?
Well if you said yes, then don’t worry too much. Because you’re part of the thousands of other business owners who are also missing out on the millions of prospects, which are actively searching for the products or services you may provide.
Having cut my teeth in direct response marketing early on in the offline world, I know the importance of good advertising and marketing. But more importantly than anything is having a list of your leads, prospects and customers.
In the offline world, small business owners think I talk Chinese when I ask them how many people they have on their database. The first thing, and most profitable thing I do when helping a small business, is setting up a database to market to at very low cost.
In the online world, having a system to actively build a database is a must and a sin if not implemented.
Because there is automatic tools in place to measure the amount of visitors to your site, you can easily quantify the waste of visitors to your site without collecting any of their details or turning them into sales.
Sadly this happens in the offline world over and over… and even in the online world thousands of business owners have no system in place, which makes this happen for them.
But this article is supposed to be about small business web marketing. So why am I talking about building a database and not marketing strategies?
Well… fact is, without a marketing system such as this in place all your web marketing becomes worthless and you will not make any money marketing your website.
So you can implement all the web marketing strategies in the world… strategies such as: pay per click advertising, Facebook advertising, social media marketing, Search Engine Optimisation, video marketing, article marketing and all the rest…
But if you don’t have a way to capture all the traffic your site receives, your businesses website will probably never make a single measurable cent for your business.
So to overcome the No.1 reason which will make all your web site marketing fail you have to turn the priority of your website from trying to sell off the page to actively collecting leads.
Once you implement this, your whole business model will change. You will have a database you can market to at low cost (via email) and you will actually be able to measure the return on investment your website gives you.
The truth is, a pretty brochure site will probably make all your friends and family happy as it is nice to look at…. But having a direct response website which is designed to drive leads and prospects to you so you can turn them in to sales and increased profits will most likely make you and your bank account happy!
So the decision is up to you now… you can either take away the knowledge you now have about small business web marketing or you can ignore it, continue to spend money on your site and never see a return on investment.