Tyre Repair, Which Is Better? The Plug vs The Patch

Jan 10 2024 Published by admin under Uncategorized

What is the best way to fix a tyre? This is a question that many people ask themselves when they get a flat tyre, because considering the motorcycle tyre price in Sri Lanka, replacing them as soon as something small happen is not an answer. The answer depends on what type of repair you need and how much time you have to get it done. If you want an easy and quick solution, then plugs are your best option. They take less than ten minutes for installation and don’t require any tools.

What is a plug type repair? A plug type tyre repair involves drilling holes into the damaged area of your tyre and then pushing metal “plugs” through them. The plugs seal the hole, and therefore prevent any air from leaking out. This method can be done on solid tyres as well as those with puncture proofing layers like Kevlar or steel belts.

A patch type tyre repair requires removing all of the rubber around where you need to make repairs (usually an inch surrounding each side of the hole).

The plug type tyre repair is a quick and easy process, involving inserting an object called a “plug” into the hole in your tyre to seal it up from the inside out. The plugs are made of rubber which quickly expands when inserted through the puncture allowing for a tight fit that seals off leaks very well. They can also be used on solid tyres if you need to stop them from losing air before entering a service shop or tyre centre. In general, they’re easier than patching because there is less work involved with making repairs.

In general, these repairs are done after an impact has caused damage which means you would need to remove all of that rubber from around where your plug or patches will be going because otherwise the glue wouldn’t stick properly. However, it should be remembered that if the tyre damage is irreparable, then there is no other option than getting new motorcycle tyres online in Sri Lanka, or through a supplier and replacing them.

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How Long Does a Tyre Plug Last? Is Plugging a Tyre Safe?

Jan 10 2024 Published by admin under Uncategorized

If you get a puncture on your tyres, what do you generally do? You can either get them repaired or if the damage is too severe you will need to get new tyres online in Sri Lanka and replace the old ones. However, considering the price of tyres, trying to get them repaired may be the better option rather than buying new motorcycle, car or three-wheel tyres online in Sri Lanka.

A tyre plug will typically last for three to four weeks, depending on the severity of the puncture and how often you drive your vehicle. Tyre plugs are safe because they don’t use any chemicals or patches within the tyre. They also work well with large punctures, such as nail holes or small cuts from glass or metal shards.

A tyre plug is a sealant that fills in the hole, all while holding air inside; they’re also extremely safe procedures because they do not involve any sort of chemical patchwork happening within the interior of your vehicle’s tyres themselves, nor will tyre plugs leave behind an adhesive residue if removed properly afterwards either. You can use tyre plugs when the repair required is too big for a simple tyre patch. You may need to replace tyres altogether after experiencing damage on them which are more severe than a puncture wound.

The problem with tyre plugs is that they aren’t as good at holding air inside the tyre for long periods of time, so you will find yourself having to put in more repairs down the road if there’s any sort of sharp object still poking through your tyres (e.g., screwdriver tacks, very small tree branches). However, they are quite a reasonable option if you cannot afford to buy new tyres just yet, and it is quite safe to drive the vehicle after getting a puncture plugged in.

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Secrets You Should Know about Buying Tyres

Jan 10 2024 Published by admin under Uncategorized

There are many secret tips and tricks that you should know about when it comes to buying motorcycle tyres online in Sri Lanka.

One thing is how much tread you need, which will depend on what type of surface you ride on most often. Different types of surfaces require different kinds of tyres with varying levels of grip.
Another thing that can affect the tyre’s performance is its width, this determines how much ground clearance there is between the tyre and the frame, so if you have an area where there are deep ruts or potholes, then it would be best to buy wider tyres so as not to damage them while riding over these obstacles.
Another thing to consider is the tyre’s construction; there are basically two types of tyres, tubed and tube-less. Tube-less tyres do not have inner tubes so you can get punctures easily if it gets a hole in it, while tubed ones come with an inner tube which can be inflated or deflated depending on what type of conditions they’re riding over. If your bike has already been fitted with a certain kind of tyre that requires inflatable air then going for one without an inner tube would save you money from having to buy another pump just for inflating them because chances are high that these kinds will eventually need pumping up after long periods out in the sun.
Checking the right tyre size is very important and this can be done by looking at the sidewall of your tyre and checking what it says there. A lot of people do not check this and just go for whatever brand they see is on sale but this could lead to putting a wrong size onto your front wheel which will mess up with control over steering or worse, if you put one that is too small then it might damage the brake as well as causing handling problems.

Remember that bike tyre price in Sri Lanka is a bit on the high side, so choose wisely and carefully when getting new tyres for your vehicle.

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Using Social Networking to Promote Your Affiliate Marketing Programs and Online Home Based Business

Jun 19 2023 Published by admin under Uncategorized

Social networking has become a main means of online communication for many people. There are several websites that have been designed for this purpose and they are heavily trafficked by computer users all around the world. They also provide business owners a great means for promoting their online home based businesses.

There are many advantages to using social networking when promoting any product or service. Affiliate Internet marketing programs are no exception.

One major advantage of using social networking to advertise and promote products and services is that it allows you to target a specific audience. If you have social networking pages set up on several websites, chances are the people who are on your sites as friends or fans have a direct interest in your business or at the very least, the industry in which you work. This means they are interested in what you have to offer and go to your social networking sites to read your blogs, learn about new specials or keep up with the latest news.

You can also use social networking websites as a means of communication with your customers. Since you will probably be promoting products directly from these sites or using them to promote your online home based business as a whole, your customers will be able to leave feedback. They can do this in a number of ways. One is through standard E-mail by using the utility on the networking sites designed for this purpose. Another is by posting comments to your blog posts or on your site where allowed. Non matter how they do it, you will be able to keep up with what your customers are saying and thinking and will know exactly what they want and need.

Social networking has become a main means of promoting products because of its popularity. This is why affiliate Internet marketing programs could really benefit from its use.

Social networking websites also enable you to add friends or fans on a regular basis. You may choose to seek them out yourself but will also find several who find you because of recommendations from other friends or just through conducting a search. No matter how they find you, they are an important part of your direct customer base. Social networking allows you to communicate with those specifically interested in your products as well as enabling you to find new customers both quickly and easily. You will also have the option of direct communication with your customers, a feature that will add that personal touch to the online aspect of your business.

There are many strategies to making money on the internet, but nothing makes sense unless you are guided properly. With the proper guidance you can build a following of hot and hungry customers begging you for more information about your products or services.

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Mid-Size Manufacturing Firms Need Better Marketing

Jun 19 2023 Published by admin under Uncategorized

If you’re a small to mid-size manufacturing or services firm which sells to other businesses (meaning, you’re a “business-to-business marketer”), you probably need to pay more attention to marketing and advertising because a lot has changed over the last several years.

Before we explain what has changed, let’s first define “marketing” in the business-to-business world.

Marketing defined
Many business owners think that “marketing” means “advertising”. Nothing could be further from the truth.

Advertising is easy to define: you put an ad in your industry’s trade magazines or in a journal or a directory or the yellow pages; maybe you do some direct mail; you get a booth at the trade show; maybe you try some banner ads online; you send stuff to customers. Audience plus an ad equals advertising.

You might also see your website as “advertising” but actually it’s not, because your site is not “targeted” to anyone; it’s just out there.

So, what is marketing?

Well, marketing does include advertising, but your advertising is only one ingredient of marketing – kind of like tomatoes being just one ingredient of a great pasta sauce.

Or, compare marketing and advertising to a football team: the quarterback may be the most visible (advertising) but the other players, both offense and defense, combine to make a winning team. And they work together, as they are trained and coached to do.

So, marketing is a mix of ingredients that helps you develop and sell your brand and your products, retain customers and build market share.

Look at it this way: if your team members such as management, engineering and product development, sales, customer service, parts and service, all work independently (which is very common in small and mid-size manufacturing firms), they do so as team members with no captain (marketing) – and then your brand and market share and lead generation all suffer because of it.

In other words, marketing is the discipline that brings it all together. In fact, in the strictest sense, marketing is a discipline.

The marketing expert
Successful business-to-business marketers, large and small, employ a marketing manager who ensures that sales, advertising, management, customer service and after-sales service are all on the same page in terms of their integrated marketing plan.

However, many firms can’t afford a full-time marketing manager. This is where a marketing-advertising agency comes into play, or at least, a consultant who can help you develop a marketing / advertising / communications plan.

Change
More later on hiring marketing talent… but now, back to “what has changed in the business-to-business marketing and advertising field” over the past several years. Well, a lot, with one factor leading the way: the Internet.

The Internet has changed the way we do business, period. And by “we”, we mean both sellers and buyers.

Buyers get their information differently then they did several years ago; a shift from trade journals and directories to online searches and opt ins and recommendations from their peers over social media networks.

And sellers have changed the way they market their products; from cold calls and telemarketing and direct mail to websites that are “optimized” for the search engines (SEO), combined with online pay per click advertising, online press and publicity, helpful “how to” white papers available for download, and a whole lot more.

New tools, methods
And the Internet has spawned dozens of methods and tools to help business-to-business marketers market their products faster and better – and at far lower cost – than “traditional” methods such as trade advertising, standard press releases and direct mail.

Not only are these new tools less costly; they also make marketing more measurable.

For example, e-mail marketing, which can be a significant tool for a new product launch, a customer retention plan and for ongoing customer relations and brand building, is not only low cost but comes with real-time analytics that allow you to see how your e-news or e-mail efforts are performing.

Website analytics, many of which are free, allow you to instantly analyze not only how many visitors come to your site (both new and returning visitors), but what they are most interested in, how they navigate, how long they spend on various pages, even what page they left your site from.

And getting your press release out to an audience of thousands or tens or thousands of prospects will cost you about the same as a new toner cartridge.

Web “optimization” (or SEO) is often ignored by marketers yet it’s a reality that must be part of your marketing plan. And optimizing your site does not have to cost an arm and a leg; you may not need a new (and costly) design – it may be that just need to refresh your content and make sure it’s aligned with what the search engines are doing with their ever-changing algorithms.

The plan is critical
First, you need a plan; a sound marketing plan that defines your business and branding and market share objectives, the strategies that will help you achieve those objectives, and the tactics that spell out how you will implement your strategies. And you need a budget. The tactical plan, if done right, will help you arrive at your budget.

Hire an expert to do this; someone who is knowledgeable on today’s business-to-business landscape. And make sure that you get buy-in from management, sales, customer service and other team members so you’re all on the same page.

If you sell through dealers, agents or distributors, include them in your planning and in the plan itself. Link to them and drive sales leads to them.

Make sure that you define what sets you apart; your USP, or unique selling proposition (sometimes called your value proposition) so your prospects know what makes you different.

Ensure that your whole team delivers the same message. Messaging – and living up to the “brand promise” – is a very important part of marketing.

You may need to re-visit your brand identity as part of your branding or re-branding strategy, but do this only if necessary, as it can be costly and time consuming.

The marketing action plan: a very wise investment
Then, put your plan into action. A sound marketing plan based on careful market analyses, with a tactical roadmap and timeframes and a budget, will be one of the best investments you can make in your company.

These tactics – which are the specific marketing to-do’s such as press, publicity, online banner ads or pay-per-click ads, e-mail marketing or e-news, customer retention, search engine optimization, dealer support, maybe social media, must be managed by people who have the expertise and the time to get you the traction you need.

So maybe it’s an internal person, or a marketing agency, or a combination.

The marketing-media budget
Well, this is always an “it depends” topic. The important thing, again, is the marketing plan: it tells you what you have to accomplish – so you have your homework laid out.

A solid plan will define the tactics (tasks) you need to employ to meet your strategies, and if you use something called the task budgeting method, then those tactics each have a cost, so there’s your initial budget outline. You can always adjust the intensity or frequency of the tasks if you need to adjust the budget, but stick to the plan: your objectives, strategies and tactics.

Some medium-size firms use a percentage of revenue as a guideline for their sales-marketing-advertising budget; it usually runs between.5% and 3.0% of sales depending on the size of the company. So a firm with $10 million in sales should budget, say, 2%, or $200,000, and a firm with $100 million may budget.5%, or $500,000. Note that this budget is not just for “advertising” but for the whole marketing mix, including various media, production, website work and fees paid to your agency or consultant.

However, the objectives-to-tactics budgeting approach is always more realistic than a percentage of sales since it’s based on your competitive situation, your branding goals, and quite probably the fact that you need to get caught up on many of the important marketing tasks that you have been neglecting.

Next steps
Hire someone who knows business-to-business marketing inside and out, including today’s emerging, e-based tactics. Get consensus on the (written) marketing-media plan. Set a budget and stick to it. Implement your plan aggressively and quickly. And measure your results so you can track progress over time and determine your ROI from your marketing spending.

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Direct Sales Trends in 2011 and Beyond

Jun 19 2023 Published by admin under Uncategorized

As we move into 2011, the professions of direct sales and marketing are changing profoundly. The CEO of Huthwaite and author of Spin Selling, Neil Rackham, recently said that sales and marketing will rise significantly in importance in the coming years.

Why? What appears to be a significant downturn in the economy is actually much more. The US economy has changed forever in a few critical ways. First, companies can no longer grow simply by buying smaller companies with cheap, widely available debt.

Second, companies can no longer rely on a superior position they may have held against a few domestic competitors. Competitors are coming from anywhere and everywhere and many of these competitors have significant labor cost advantages. These two issues will force companies to grow more organically and get better at differentiating themselves from competitors. Which departments would you look to in order to accomplish these two things? That’s right, sales and marketing.

I would argue that the most important aspects of selling have not changed. It is still critical to target potential customers that will be a good fit, to leverage each sale with a high level executive in the target company, to work with all key influential contacts, to ask probing questions, to find sources of pain, and to map your solution in terms of each customer’s needs. That said, many things in sales are shifting rapidly.

First, there is a rise in the number of independent contractor salespeople, or agents, who are much tougher to find and manage. The advantage of utilizing agents, of course, is that your costs are variable and unproductive salespeople do not tax your resources. The lesson: experiment with direct hires, contractors, and resellers to optimize your sales channels.

Second, selling tactics have changed. If you look at the hospital market, for example, savvy medical device companies are negotiating long-term contracts with hospital administration while at the same time selling clinically to surgeons and nurses. The lesson: think about all the ways you can penetrate a target company and learn from other, more progressive industries.

Third, technology companies continue to try and revolutionize sales although the results appear to be mixed at best. These companies build lots of functionality into CRM programs to appease customers but salespeople are moderately compliant in utilizing these programs. The lesson: pick a simple CRM that supports your process and doesn’t burn a lot of selling time.

In summary, sales and marketing are becoming much more important to companies. Smart managers should become more versed in how to adapt to the changing landscape while staying close to the key fundamentals that have always helped organizations grow.

Sanjit Singh

President

SalesThink

[http://www.salesthinkusa.com/]

About the Author: Sanjit Singh is the CEO and Founder of SalesThink, an executive leadership and sales coaching company, and President of USS Logistics, a transportation company. Sanjit draws from his 18 years of award-winning sales performance in the software, medical device, and transportation industries to drive sales teams to reach a higher level of achievement. He has helmed a number of successful sales teams and is considered a turnaround expert for poorly performing sales teams.

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Why You Need an Automated Attraction Marketing System

Jun 19 2023 Published by admin under Uncategorized

An Automation Attraction Marketing system is an absolute necessity for today’s marketer. This is true whether you market online or not. Indeed there are systems that can be employed offline, such as direct mail, flyer distribution, and phone strategies where you can outsource the actual work. By outsourcing these and other lead generation activities, your time can be freed up deal directly with qualified prospects who find and contact you instead of the other way around.

So instead of spending precious time looking for prospective customers, you can spend your time with the people who are looking for you. But the focus of this article will be on online methods and strategies. The goal of both strategies are the same, to create leverage so that your marketing system is working 24/7, whether you are or not.

Nowadays it just makes perfect sense to leverage the power of the internet to expose your product or service to the masses. But thanks to spam filters, pop-up blockers, and manual screening processes, getting your message to your target audience can be difficult at times. But what if you can get the people you are looking for to come to you? That is where the automated attraction marketing systems comes in.

An automated attraction marketing system on the internet can simultaneously do the following for you and your business:

* Generate Leads
* Personally brand you as an expert
* Create cash flow to fund your business
* Make recruiting and selling easy as pie
* And more.

Each of these activities work together to support each other, and in some cases make the other possible. They all share a common purpose, and that is to get the prospect to know, like, and ultimately trust you. This is important because people only do business with people that they know, like, and trust. So let’s look at each of these activities, beginning with lead generation.

There are many ways that a system can generate leads. One of the more popular ways is to offer valuable free information to your prospect, or targeted audience rather, in exchange for their name, email address, and phone number. This information is usually entered into lead capture or ‘squeeze’ pages. The sole purpose of these pages is to capture that contact information, so that you can market to these people over a period of time, while building a relationship with them by means of an autoresponder. Your autoresponder should contain a series of follow-up letters related to your niche, assuming that your prospects are interested in your niche as well. This series of letters will go a long ways toward creating rapport and branding you as an expert.

The series of letters from your autoresponder should provide value to your prospects and brand you as an authority figure. These letters can be in the form of internet marketing training, product evaluation or training, personal development, etc. This is a good way to showcase your knowledge of your niche and position you as an expert on the subject. Your autoresponder can also offer to solve a problem your prospect is having or address a need by way of an inexpensive product or training. This is an excellent way to progressively build more trust and create cash flow to fund your business.

This way of creating cash flow is also known as a funded proposal. You can then use these funds to pay for your tools, systems, and more marketing and advertising. The products are usually affiliate programs, where you have an affiliate relationship with the product vendor. The commissions on the sale of these affiliate programs are usually between 20% and 50%. Some attraction marketing systems come with a ready package of affiliate programs all related to the niche at hand. This situation will produce multiple streams of income for you, over and above what you make with your primary opportunity.

Indeed, since most prospects will never join your primary opportunity anyway, this a way you can get money from these people even if they say no to your opportunity.

But if they appreciate the value and training you are providing them, and they are satisfied with the affiliate programs that you recommend to handle their problems, then recruiting them into your primary opportunity is now a whole lot easier. Because by this time, you have a relationship. They see you as an authority figure or an expert in the niche. Your advice is trusted. So when you suggest that they follow you or work directly with you, they will be much more likely to do so. There is also a good possibly that they will refer their friends and acquaintances to you as well.

An automated attraction marketing system will do all of these things for you automatically, leaving you free to focus on other things. Like talking to people who have already expressed an interest in your product or opportunity. That’s a lot better than trying to convince complete strangers that they need what you have to offer, whether they need it or not.

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Marketing Your Direct Sales Business Online for Beginners

Jun 19 2023 Published by admin under Uncategorized

I love technology! The internet and cell phones and technology have made our world so much smaller and our reach as individuals so much greater. I can keep in touch with friends from high school and college and long-lost relatives. That connection could not be possible without the technology we enjoy so well today. Not only that, but I can meet new people online in other parts of, not only the country, but the world. It really is mind-blowing if you think about it too long, the connection that is possible in today’s world. And that connection is also very possible and valuable to building a successful direct sales business.

Direct sales used to be very limited to the physical world around us. How far can I drive in my car? How many people can I get out and talk to today? How many phone calls can I make? And while those methods are still super valuable today, so are the methods of meeting and maintaining business relationships online. The internet gives Direct Sales Professionals an entire arsenal to reach those sales goals and I love it because it allows me greater balance in my personal life by saving my time and resources.

The first step would be to have a blog or website. I imagine most direct sales companies provide a personal website for their consultants at a minimal fee. When looking for a direct sales company, it is important to know their online compliance rules for websites. In addition to the provide website, some direct sales companies will allow consultants an external website for product promotion only. If you are setting up your own website, my best advice is to make Google your very best friend. Any question I have ever had about my website has been answered by a Google search. Some searches may take longer than others, but if I dig deep enough I can find what I am looking for.

Once your site is set up and ready to go, the next objective is to drive traffic to your site. And that is exactly what I Googled when I first started my search engine optimization (SEO) efforts. Some of the most important tools I have found to meet that objective are Google Analytics and social bookmarking.

Google Analytics allows me to keep track of the traffic coming to my site, to analyze patterns and search terms and bounce rates. Most days I wait for midnight before I go to bed so I can see how many visitors I have had that day and from where in the world they came. Analytics has a map of the world that highlights the locations of my visitors. Very cool! It also has other charts and graphs to map time spent on my site by visitors, which pages were clicked on and how frequently, which search terms were used to find my site, and which sites or search engines referred traffic to my site.

Social bookmarking is a method of bookmarking favored webpages on the internet instead of on a browser and sharing those webpages with other internet users. Each time you bookmark a page, it is a vote in favor of that page and can lead others to take an interest in it also. Becoming active with social bookmarking is a wonderful way for Direct Sales Professionals to promote their products with other web users.

The first step is to sign up for the social bookmarking sites that you like. There are many, many different social bookmarking sites and each can be geared toward a different demographic. You can research the different sites by Googling “top social bookmarking sites”. I went through several sites and chose the ones that I felt fit my needs the best. Next, I put a share button on my website to make it easy for visitors to bookmark my site. My share button is at the bottom of each of my posts and pages and contains several social bookmarking sites visitors can easily click on. Lastly, every time I publish new content on my site, I bookmark it on my preferred social bookmarking sites.

Then, I check Google Analytics daily to see the new traffic social bookmarking has referred to my site. Because of that, I can truly say that I have received a lot of traffic from those sites. Also, it is a good idea to be reciprocal. As I browse the internet, even for other interests outside of my own direct sales business, I am always sure to “Propel,” “Like,” “Digg,” or “Buzz” the articles I enjoy.

Being in the business of sales is a numbers game. The more people I can drive to my website, the better chance I have to reach my goals and meet new and interesting people all over the world. Google Analytics and Social Bookmarking are two of the many tools Direct Sales Professionals can use to reach those goals.

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Marketing Support – The Marketing Mix

Jun 19 2023 Published by admin under Uncategorized

The marketing mix (also known as the P’s) is a framework for build a strategic outlook for your product.

The marketing mix consists of;

Product
Price
Place
Promotion
People
Process
Physical Evidence

Building the foundations of your product through your marketing mix should result in success, however it depends how you deploy these and use the principles in practice.

Marketing is a science, by that I mean there is no hard and fast rule to success – however there are, similar to creating music, structures which you have to follow. Today’s music is build around thirds and sixths and another combinations are considered to sound incorrect, but people will constantly push the boundaries. Marketing planning is similar – you have to work to the marketing mix for success but you can make your own tweaks and interpret the 7P’s differently.

The history behind the marketing mix comes from Neil Bordon in 1953 and has since been edited, adapted and improved. The original mix consisted of 4P’s – Product, Price, Place & Promotion – whilst People, Process and Physical Evidence were added later.

Why do I need a strategy?

Some people might think they have a “product which will sell itself” or “It’ll fly off the shelf” – these are all expressions I’ve heard before. Typically the people that think like this haven’t done their homework and thought about who will buy the product, how much they will spend or the process to get the item. Whilst they may have a “product which will sell itself” eventually, they still have to tell people their product exists.

There are too many alternatives to list every combination that could be used by companies when building their marketing plan. There should be a marketing mix for every route to market. For example, a furniture company may sell direct to consumer but also wholesale to other businesses. The strategy to get the product to market is completely different.

Whilst the product remains the same i.e. the furniture, the pricing, promotion, place, people, process and physical evidence is different;

Direct to consumer (B2C)

Product – the same product, usually purchasing in a one off environment
Price – As it’s a one off price you would generally not discount, although you may have a special sale
Place – Selling in-store with customers coming to you
Promotion – Through newspapers, leaflet drops, posters, sales promotions or even television
People – in-store sales team where the end user makes the purchasing decision
Process – Deal directly with the consumer
Physical evidence – Concerned with the store layout, how accessible is it, is it clean etc?

Alternatively, the marketing strategy for wholesale will be completely different;

Wholesale (B2B)

Product – The same product, usually purchasing several pieces.
Price – Because the company is purchasing several items at one time you can have economies of scale and provide a discounted price (this helps you sell more volume).
Place – You would usually have to deliver the furniture to your client.
Promotion – A sales team or sales contact will be required to keep the client satisfied and organise repeat purchases.
People – B2B sales team, delivery drivers and business contacts at their company are all involved.
Process – The client will want support and it won’t be a one off sale, there will be relationships to forge and an intermediary support team is necessary. The client will be selling your stock and will expect a level of contact.
Physical evidence – The client is concerned with the assistance they get from the furniture company, how he’s treated and what standards are set by the employees of the furniture store.

Case Study

The correct strategy can make a company millions. Dell is an example of a company that changed the market, found a niche and exploited it. Dell only sell computers online which means cutting out the middlemen and saving the end user money. Through having a different place / distribution strategy they have created a new model for selling computers and captured a large part of the market. I should mention Dell have also changed numerous other parts of their marketing strategy including product- they make their own PC’s instead of reselling other brands.

Dell has made their marketing mix work for them. They have changed their pricing structure to be cheaper than competitors, the quality is good, they advertise heavily and have a well established brand, the process means you get one point of contact to help you through the process.

I don’t work for Dell and they are not one of my clients. A negative I constantly hear is about their sales team which is too ‘pushy’ and people end up buying their computer elsewhere. This should be identified through their market research and may be something which will change in the future.
The importance of the mix.

Summary

Successful businesses are built on the back of solid marketing planning which starts with the marketing mix. Always consider your customer who will be the person buying, using and telling other people about your product.

North Star Marketing Support provide tailored support to SME’s who want the assistance given to large companies but without the expensive price tag.

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Internet Marketing Strategy – The Best And Worst Places to Advertise Online

Jun 19 2023 Published by admin under Uncategorized

In any Internet marketing strategy you want more business, more customers and increased profits, but you may be confused about where should you advertise on-line?

In my experience, there are generally some good ways and some bad ways to advertise on-line. However, I must stress however that whether my guideline applies to you is dependent upon your overall Internet market strategy and target audience. In addition, you must test and track your results. And tracking results on-line is what the Internet is good at, so take full advantage of all the tracking methods which are freely available.

The main key, which I cannot emphasize strongly enough, is to write down your target metric(s) and then test, track and modify/delete your campaign accordingly. Remember the power of the Internet is that you can track virtually everything!

Worst Places to advertise

Scam agencies who use SPAM listings offering to send emails (solo or sponsored ads) to thousands or millions of addresses.
Inappropriate websites (sex, racist, or offensive) or low quality business directories who most likely charge the highest fee that they can get away with.
Yellow pages, local paper websites or any old print editions that have gone on-line – Nearly all of these old media models have tried to duplicate their print editions on-line without success.
Banner ads charged on CPM where your ad appears below the fold – In such places, impressions on your ad are counted but most likely your target audience will never scroll down to see your ad.
Best Places to Advertise Online

Specific well researched websites covering your target audience. You can approach them directly or use Google Content Network by specifying certain sites.
High quality paid or free directories.
Google Business Maps.
Google PPC – AdWords. But make sure you set up two different campaigns for the search or content network.
FaceBook advertising using a trusted network of Fan club or paid ads on Facebook.
Solo or sponsored ads using other people’s email lists.
Yahoo or Microsoft Search networks.
Google’s Gmail network – This is where your ad will show up when people type in your keyword in the email accounts.
Social networking bookmark sites.
Specific forums related to your industry.

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