The Definition of Direct Marketing

There are a lot of forms out there today, and it can be confusing to know what all the different terms mean, however one of the most popular forms of marketing today is known as “Direct Marketing”. The definition is pretty simple, it is marketing that is done directly to the consumer without the use of traditional media, such as print or television advertisements. There are a lot of different examples of it, each with their own strengths and weaknesses.One of the most common examples of direct marketing is through the use of email marketing. There are two main ways to do this, what is known as “Opt-in” marketing and what is commonly referred to as “spam” email. With opt-in emails, people are willingly giving you their emails in exchange for information on new products and sales.You can collect these emails usually cheaply, by simply asking consumers to sign up for them. Sometimes offering a discount may also help increase your rate of sign-ups. Spam email also can be effective, but only if you have a product that has a wide appeal, as the conversion rates are generally well below.01%, however if you shoot out enough emails you could still turn a profit with the right product.Emails are just one form of direct marketing, with careful look at the definition, direct marketing takes many forms, door to door or telemarketing for example. Adding in that human element of personal sales may increase your cost, but you may find that it also increases your sales rates.Anyway you tackle it, direct marketing is the perfect vehicle for a small business to get the word out about their business. For more information on direct mail check out offline arbitrage.

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