An Automation Attraction Marketing system is an absolute necessity for today’s marketer. This is true whether you market online or not. Indeed there are systems that can be employed offline, such as direct mail, flyer distribution, and phone strategies where you can outsource the actual work. By outsourcing these and other lead generation activities, your time can be freed up deal directly with qualified prospects who find and contact you instead of the other way around.
So instead of spending precious time looking for prospective customers, you can spend your time with the people who are looking for you. But the focus of this article will be on online methods and strategies. The goal of both strategies are the same, to create leverage so that your marketing system is working 24/7, whether you are or not.
Nowadays it just makes perfect sense to leverage the power of the internet to expose your product or service to the masses. But thanks to spam filters, pop-up blockers, and manual screening processes, getting your message to your target audience can be difficult at times. But what if you can get the people you are looking for to come to you? That is where the automated attraction marketing systems comes in.
An automated attraction marketing system on the internet can simultaneously do the following for you and your business:
* Generate Leads
* Personally brand you as an expert
* Create cash flow to fund your business
* Make recruiting and selling easy as pie
* And more.
Each of these activities work together to support each other, and in some cases make the other possible. They all share a common purpose, and that is to get the prospect to know, like, and ultimately trust you. This is important because people only do business with people that they know, like, and trust. So let’s look at each of these activities, beginning with lead generation.
There are many ways that a system can generate leads. One of the more popular ways is to offer valuable free information to your prospect, or targeted audience rather, in exchange for their name, email address, and phone number. This information is usually entered into lead capture or ‘squeeze’ pages. The sole purpose of these pages is to capture that contact information, so that you can market to these people over a period of time, while building a relationship with them by means of an autoresponder. Your autoresponder should contain a series of follow-up letters related to your niche, assuming that your prospects are interested in your niche as well. This series of letters will go a long ways toward creating rapport and branding you as an expert.
The series of letters from your autoresponder should provide value to your prospects and brand you as an authority figure. These letters can be in the form of internet marketing training, product evaluation or training, personal development, etc. This is a good way to showcase your knowledge of your niche and position you as an expert on the subject. Your autoresponder can also offer to solve a problem your prospect is having or address a need by way of an inexpensive product or training. This is an excellent way to progressively build more trust and create cash flow to fund your business.
This way of creating cash flow is also known as a funded proposal. You can then use these funds to pay for your tools, systems, and more marketing and advertising. The products are usually affiliate programs, where you have an affiliate relationship with the product vendor. The commissions on the sale of these affiliate programs are usually between 20% and 50%. Some attraction marketing systems come with a ready package of affiliate programs all related to the niche at hand. This situation will produce multiple streams of income for you, over and above what you make with your primary opportunity.
Indeed, since most prospects will never join your primary opportunity anyway, this a way you can get money from these people even if they say no to your opportunity.
But if they appreciate the value and training you are providing them, and they are satisfied with the affiliate programs that you recommend to handle their problems, then recruiting them into your primary opportunity is now a whole lot easier. Because by this time, you have a relationship. They see you as an authority figure or an expert in the niche. Your advice is trusted. So when you suggest that they follow you or work directly with you, they will be much more likely to do so. There is also a good possibly that they will refer their friends and acquaintances to you as well.
An automated attraction marketing system will do all of these things for you automatically, leaving you free to focus on other things. Like talking to people who have already expressed an interest in your product or opportunity. That’s a lot better than trying to convince complete strangers that they need what you have to offer, whether they need it or not.